It is difficult to break into the publishing industry as a new author, and even more difficult to get an acceptance letter from an editor at a large publishing house. As an author you will work hard to finish your book, and work even harder to find the right book publisher. The good news is you can tap into several types of publishers to publish your book. Here is a look at some common types of book publishing.
GROUP PUBLISHING: Group publishing is the process by which a large company publishes your work in the name of a larger company. For example, large publishing companies often operate smaller publishing companies. The larger publishing company serves as an umbrella over the smaller group publishing companies. Sometimes these companies operate several smaller companies and book imprints that produce different genres of writing and books. Sometimes this is referred to trade publishing. For example, a large publishing group may produce best-selling adult novels, but may also operate under a smaller name to produce certain non-fiction books, cookbooks, children's books, or niche titles. Group publishing is a popular way to publish a book.
EDUCATIONAL PUBLISHING: Educational publishing shares some likeness to trade publishing. These companies deal specifically with educational material. They may deal with only college textbooks, or they might deal with textbooks and materials for grades K-12. Besides textbooks, these companies might also produce other forms of educational material, which include posters, workbooks, CD-ROMS, software, testing material and maps. There are several big name educational publishing companies.
UNIVERSITY PUBLISHING: Better known as the "University Press," this type of publishing is different from group publishing and it is not the same as scholarly publishing. These types of companies are usually non-profit. Universities, colleges and sometimes museums or other organizations operate these publishing imprints. These publishers usually publish books by scholars and other specialists. Besides distributing their books to bookstores, they also make their book titles available within the university system. Sometimes larger trade publishers publish these types of books.
INDEPENDENT PUBLISHING: Independent publishers are often the best way to publish your book with established distribution channels. Independent publishers are generally small, privately-owned companies. Many times, these companies only publish a handful of books each year and they specialize in certain subjects. They have the freedom to publish just about anything they wish.
SOFTWARE and other MEDIA: You might consider software and other types of media as a publishing option. Think about the many e-books, CD-ROMs and digital downloads, many published by large and small publishing companies. These types of publishing companies are often associated with larger trade publishers. In fact, many large publishing companies have their own in-house media publisher to spawn the traditional paperback book into other types of media. Digital and alternate media is a huge, profitable business, and these publishers are just as important and lucrative as the large trade publishers.
As you can see, you can tap into various publishers who might consider publishing your book. If you are unlucky with a large trade publisher or group publisher, then don't give up. Keep looking at the different types of publishing companies until you find one that wants to work with you and your book.
Do You Have A Website If You Are An Author?
I was browsing online the other day and discovered the news about a first time novelist who had recently published a book telling the story of an African tribe suffering the loss of land and identity. Her story is based on her true-life experiences and research. She’s even donating a portion of the book’s profits to a charity that helps the displaced people. Her whole story sounded intriguing. However, when I looked for her web site--I couldn’t find it.
What a shame, I thought.
While her book is featured on Amazon.com and other online bookseller sites, and there’s a couple of press releases announcing her book signings, there is no obvious web presence for this wonderful book and its author. My immediate thought was that she was leaving book awareness and sales on the table.
Maybe she feels she doesn’t need a web site because she has the charity and her publisher assisting with publicity, or because there is some expressed interest in movie rights. Even so, I feel that a simple web site featuring her telling her story of how she researched and wrote her book, with photos of her on location, would do wonders for her novel.
In today’s fast-paced world, where attention spans can last a nanosecond, an author can’t afford NOT to have a web site. Even if people aren’t lining up to buy your book today, they can visit your web site and browse. If they like your site, there’s a good chance they’ll be back in the future, or tell friends about it. I think this point is especially true for us first-time novelists. In my opinion, a fiction novel is the hardest type of book to promote and sell online or offline. There are literally thousands of fiction novels published each year, due to how easy it is to get a POD published book on the market.
Authors have tons of competition to get noticed. While the amount of readers are declining, the amount of books being published is going up. New authors have to compete with each other, as well as, established authors, movies, TV, blogs, video games, and other entertainment offerings. From a reader’s perspective, why should they read your book over someone else’s?
Your web site gives you a fighting chance to capture someone’s attention and introduce them to you and your brand of storytelling. Plus, you have the creative freedom to make your site look however you wish. It’s all about colors, graphics and words—especially words.
HELLO WORLD, I’M HERE!
CHECK OUT THIS GREAT BOOK!
HERE’S A SAMPLE OF MY STORYTELLING!
Because most authors have to do their own promotion, your web site is your own personal promotion booth sitting amidst a vast sea of similar booths inside a virtual flea market. Remember, people are online 24-7 looking up information on all sorts of things.
While you’re sleeping, someone could be visiting your web site.
While you’re out shopping, someone could be visiting your web site.
While you’re busy at work, someone could be visiting your web site.
Of course, if you don’t have a web site promoting your book, then potential readers will just have to wait until they stumble across your book while reading about your book signing somewhere, or maybe browsing the online bookstores, or maybe hearing about your book from a friend of a friend . . . you get the idea.
Why leave it up to chance?
Web sites are easy to get up and running these days, so there’s no excuse not to have at least a page featuring your book. Believe me, people will be looking for it, and if you don’t have a web presence, they’ll move on to the next author that does.
What a shame, I thought.
While her book is featured on Amazon.com and other online bookseller sites, and there’s a couple of press releases announcing her book signings, there is no obvious web presence for this wonderful book and its author. My immediate thought was that she was leaving book awareness and sales on the table.
Maybe she feels she doesn’t need a web site because she has the charity and her publisher assisting with publicity, or because there is some expressed interest in movie rights. Even so, I feel that a simple web site featuring her telling her story of how she researched and wrote her book, with photos of her on location, would do wonders for her novel.
In today’s fast-paced world, where attention spans can last a nanosecond, an author can’t afford NOT to have a web site. Even if people aren’t lining up to buy your book today, they can visit your web site and browse. If they like your site, there’s a good chance they’ll be back in the future, or tell friends about it. I think this point is especially true for us first-time novelists. In my opinion, a fiction novel is the hardest type of book to promote and sell online or offline. There are literally thousands of fiction novels published each year, due to how easy it is to get a POD published book on the market.
Authors have tons of competition to get noticed. While the amount of readers are declining, the amount of books being published is going up. New authors have to compete with each other, as well as, established authors, movies, TV, blogs, video games, and other entertainment offerings. From a reader’s perspective, why should they read your book over someone else’s?
Your web site gives you a fighting chance to capture someone’s attention and introduce them to you and your brand of storytelling. Plus, you have the creative freedom to make your site look however you wish. It’s all about colors, graphics and words—especially words.
HELLO WORLD, I’M HERE!
CHECK OUT THIS GREAT BOOK!
HERE’S A SAMPLE OF MY STORYTELLING!
Because most authors have to do their own promotion, your web site is your own personal promotion booth sitting amidst a vast sea of similar booths inside a virtual flea market. Remember, people are online 24-7 looking up information on all sorts of things.
While you’re sleeping, someone could be visiting your web site.
While you’re out shopping, someone could be visiting your web site.
While you’re busy at work, someone could be visiting your web site.
Of course, if you don’t have a web site promoting your book, then potential readers will just have to wait until they stumble across your book while reading about your book signing somewhere, or maybe browsing the online bookstores, or maybe hearing about your book from a friend of a friend . . . you get the idea.
Why leave it up to chance?
Web sites are easy to get up and running these days, so there’s no excuse not to have at least a page featuring your book. Believe me, people will be looking for it, and if you don’t have a web presence, they’ll move on to the next author that does.
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